Living In Clip free essay sample

I dont know why folk-rock singer Ani Difranco hadnt thought of doing this sooner. A two CD set featuring live recordings of her remarkable, inspirational music from concerts around the country. Its terrific! A brilliant, wild, fun and evocative CD. A perfect amalgamation of almost all her best songs morphed into one long concert and whether you have experienced Ani live or not, youll love this CD! Many of Ani Difrancos fans, mainly young women who can relate to her poetic writing and raw sound, agree that her songs sound more vivid and life-like on stage than in a studio. Now you can have these 30 live songs on your personal stereo, experiencing every concert from Anis point of view. She tells her stories and sings her poems of fame, emotions, settings, boyfriends, girlfriends and making independent music. She also does an funky version of Amazing Grace, from her new 1996 album Dilate. We will write a custom essay sample on Living In Clip or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Perhaps youre not familiar with Ani Difranco, whos sold more albums than Hootie and the Blowfish, all on her own record label Righteous Babe Records. Or maybe youre more into Jewel, Alanis Morissette or Fiona Apple. Hopefully this two-hour recording Living in Clip can outlive them. We all know theres good music out there, and Ani is it! .

Cmi unit Essay Example

Cmi unit Essay Example Cmi unit Essay Cmi unit Essay his unit is about being able to identify the different types of resources available to managers, select and plan for their use, and monitor and review their effectiveness In the pursuit of organizational objectives. Scenario Learners may use their own employment context, or that of another organization with which they are very familiar, to base their assignment. However, in the case that they are not able to do so, please use the below scenario- If you will be using a scenario please select and research an organization of your hooch and Identify a department within the organization. Imagine you manage 6 staff within the department and have a range of human, physical and financial resources you are responsible for managing to help you achieve your objectives. Provide details of your research and a short summary of the information you have found in order that the assessor may contextual your responses to the tasks below. The summary is expected to be between 200 and 250 words. Tasks Describe the types of human, physical and financial resources that managers use to enable them to achieve organizational objectives. Provide at least one example off human, physical and financial resource and link these to your own objectives as a departmental manager. Guideline word count 300 ; 350 words A. C. 1. 1 ; Identify those resources required to format objectives Task 2 Draw up an annual plan of the human and physical resources you require to meet your objectives over the course of a twelve month period. Specify the quantities of each resource required on a monthly basis and ensure you plan for any seasonal peaks and troughs. Include a column for the allocation of costs or budget. You will be expected to allow for Issues eke multiple pay rates or time off In lieu, and for consumable, materials or utilities price fluctuations. Use work based examples where possible. Otherwise provide an annual plan of resources to meet a set of objectives which you can provide from external research, as outlined in the scenario above. Guideline word count 650 700 words A. C. 1. Explain the process of planning resource use to achieve objectives A. C. 1. 3 Identify the costs associated with the resources required to achieve objectives Task 3 Identify from where the resources In your plan at task 2 will be obtained. Discuss the reliability of each of these sources and the value for money they represent (quality of the goods or service supplied compared with the cost). Discuss the processes you have in place to select suppliers, order, receive and pay for goods and services and the quality checks that are made on receipt or usage. Examples should be provided for both human and physical resources. Explain how these processes could be managed to ensure you have sufficient resources at all times to meet demand so that you are able to provide a continuous service to internal or external customers. Guideline word count 650 700 words A. C. 2. 1 Evaluate sources of supply to meet planned objectives A. C. 2. 2 Explain processes to manage the supply, continuity and quality of resources to meet plans Task 4 Describe the contingency arrangements that you have in place, or could put in place, to ensure your part of the organization continues to operate In the event of a resource supply failure. Identify the cost Implications of alternative supply. Provide practical examples Tort Don unman Ana Pensacola resources Dates on your experience In ten workplace or using the scenario above. Describe at least one forecasting model which can be used to predict potential disruptions in supply. Provide an outline of what is meant by disaster planning. Guideline word count 450 500 words A. C. 2. 3 Describe strategies used to predict and manage disruption in resource supply and the associated costs Task 5 Explain how the use of both human and physical resources is recorded. Provide examples of typical reporting arrangements for each and their frequency. Describe at least two different methods of comparing actual resource usage against forecast requirements and identifying variances. Discuss the subsequent forward planning that leads from identification of variances, including examples of actions that may be undertaken as a result. Use practical examples where possible. Guideline word count 650 700 words A. C. 3. 1 Review progress of actual resource use against planned resource use A. C. 3. 2 Discuss methods of recording and reporting resource use A. C. 3. 3 Explain methods of using resource information to inform future actions COM Membership Benefits COM is the only chartered professional body in the I-J dedicated to management and leadership. Membership of the COM is designed to work for you and your learners during management studies and then beyond this on a day-to-day basis to aid the overall progression of your management careers. There are many benefits of membership, but for you and your learners in particular this comes to life with our tailored online support via HYPERLINK http//www. Managers. Rug. UK/practical-support/study- support www. Managers. Org. UK/practical-support/study-support. All the resources available on Management Direct are designed to help you and your learners with COM assignments. Management Direct enables quick and easy access to information which is automatically tailored to the individual units on each relevant COM qualification, meaning you can spend less time looking for the information you ne ed to deliver the qualification and ensure that your learners have access to the many resources to complete their next assignment. 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Bacchae Essay Research Paper In the Bacchae

Bacchae Essay, Research Paper In the Bacchae, for whom do you experience more sympathy? Pentheus or Dionysus? In the Bacchae, Pentheus and Dionysus have really different characters. They are both really complex characters and they both go through alterations that alter the manner you see them. At the beginning of the drama, we are given a really dramatic image of Dionysus at his female parents, Semele? s memorial. He is have oning a Crown of Hedera helix, transporting a thyrse and have oning a dun tegument. It is a really cryptic and haunting scene. When Dionysus speaks he speaks angrily and passionately # 8211 ; you do non acquire the feeling that he is a really hushed character. In contrast, nevertheless, when you foremost run into Pentheus you see him as a really proud adult male. He is outraged with the adult females of Thebes, he has a rigorous sense of his ain beliefs? he merely can non understand why the adult females are taking to believe in a foreign God, an? upstart God? . He is instinctively doubting. He believes that the adult females of Troies have left? on some pretension of Bacchic worship? . He is so misanthropic he candidly can non believe in the power of Bacchus. When we foremost meet the two antagonists face to confront, we at first feel understanding for Dionysus, for he is the captive. Pentheus starts the conversation thought he has the upper manus because he has more power over the state of affairs. However, it is clear to the audience that Dionysus is in control of the state of affairs. He is unagitated and strong. He could hold felt threatened, being in a male monarch? s presence, but alternatively he acts confidently. This could hold made me experience proud of Dionysus for managing the state of affairs so good ; if it was non for the fact that he cruelly mocks Pentheus. Pentheus evidently has no thought that he is speaking to a God, and Dionysus takes full advantage of this. Dionysus drops intimations that he is non merely a Bacchic worshipper, but these are merely obvious to the audience. Dionysus tells us that Dionysus is? near at manus and sees what? s being done to me? . The audience can appreciate the subtly in this, but to Pentheus the adult male is merely arousing him. I think that Pentheus is covetous of Dionysus? power over adult females, long coils and white tegument. This would explicate why he is so arch to Dionysus. Pentheus does non desire to believe that Dionysus is truly the boy of Zeus. I think that deep down he knows that he is and that is why he invariably needs to reassure himself of his royal position. I think Dionysus is cognizant of Pentheus? green-eyed monster and he uses this to his ain advantage. We know that he can pull strings people, as he can do the guard experience guilty for merely conveying him before the male monarch. I can sympathize with Pentheus because it is difficult for him to understand this new, foreign cult, allow entirely accept it. He is a immature and comparatively new male monarch and fresh to his power, without holding it questioned by a alien. He wants to asseverate his power and to be in control. He can non make this when being threatened by an eastern cult. I do disagree, nevertheless, with the manner Pentheus attempts to order Thebes # 8211 ; it should be up to the people of Thebes to do up their ain heads as to their beliefs. If they want to believe that Dionysus is the boy of Zeus, there is nil Pentheus can make to alter their heads. Pentheus is frightened by the manner that the adult females are so certain of themselves, he does non like the manner they are all of a sudden at easiness with nature. What he does non realise is that Dionysus does non desire the adult females to wholly abandon themselves to nature, but merely to recognize his importance and the importance of his worship. There are many qualities that make Dionysus a strong God, he is really wise and helps the people to bury their agony by securing vino. He is besides a prophesier and can enable people t Os see their hereafter. Dionysus is frequently blamed for his female followings being unchaste and without ethical motives. I do non believe that this is a just accusal, as he does non do them move immoral. If they do, so they are already immoral and would hold been so even of they had stayed at place with their households. Teiresias makes this clear when he says ? Dionysus will non oblige adult females to be chaste, since in all affairs self-denial resides in our ain natures? . Dionysus is besides thought to hold been the ground the adult females of Thebes go monsters and plunder the nearby small towns when faced with any resistance or force. I do non believe that this has anything to make with the faith, for when the chorus, the true Drunken revelers, are faced with force they alternatively lie prostrate on the floor naming for their God to deliver them. What I do non hold with though, is the manner Dionysus turns everyone mad. It is non the people of Thebes? mistake that Agau? , Ino and Autonoe believed that a mortal fathered Dionysus. It is really unfair of Dionysus to penalize the whole metropolis. I besides do non hold with the manner that he punishes Cadmus. The adult male has done nil incorrect, he believed in Bacchus and followed his rites. He has to come to footings with the slaying of his grandson, by his ain girl. It is non just to besides ostracize him from his place. Cadmus even entreaties to Dionysus, stating him that? Supreme beings should non be like persons in vengefulness? . His supplications are ignored. There are besides grounds for non sympathizing with Pentheus. He instantly Judgess Dionysus to be an effeminate doormat and mocks him for this. He besides Judgess the adult females of Thebes and the Maenads excessively rapidly. He is xenophobic, racialist and clannish. Whilst these are non admirable features in a individual, they can be excused because Pentheus is merely a person. Dionysus does non hold that alibi. However, Pentheus can sometimes merely be accused of being incompetent. He makes a foolish opinion in locking Dionysus up. He has blatantly ignored the guards? and Dionysus? warnings, about the miracles that Dionysus can execute. In the 3rd scene when Dionysus is runing Pentheus, Pentheus is have oning Bacchanal attire, much as a victim of forfeit would hold. This is a cardinal scene in the drama. It is here that I can clearly see that the functions of Dionysus and Pentheus have been reversed. Now it is Dionysus in control of Pentheus? arrant humiliation. I feel far more sympathy for Pentheus than Dionysus because Pentheus is non cognizant that he is under enchantment or being mocked. Even when it was Dionysus being hunted, he was ever cognizant of what he was making. Pentheus would neer hold humiliated himself by dressing in adult females? s apparels and moving vain, if he had been of sane head. When it eventually comes to the decease of Pentheus, I feel no heat for Dionysus whatsoever. He has cruelly lured Pentheus to his decease and has sent Agaue mad and unable to state that she is slaying her ain boy. Whatever understanding I had one time felt for Dionysus? character is now gone. He has acted in such a cold, hardhearted mode to everyone around him. He has driven every one who did non believe that he was the boy of Zeus mad, every bit good as some who did. He has acted in a revengeful and vindictive mode non suiting for a God. He is the boy of Zeus, but he acts like a resentful person. Pentheus, though he has made some bad determinations, is decidedly the character I feel more sympathy for. Almost all the manner through the drama, he is non cognizant of what is go oning around him, or the manner he is being used. It is rather pathetic to see the manner he tries to appreciation on to his power and saneness. He deludes himself all through the drama that he is the 1 in charge, the 1 with the authorization.

What ideas about women and femininity do we see in the portrayals of Essay

What ideas about women and femininity do we see in the portrayals of Layla and Rabia - Essay Example Like other Muslim girls, she is bound to be loyal and humble to her the choice of her male guardians. Such position of the girls like Layla ultimately reveals that a woman in a Muslim male dominated society has lived as a plaything at the hand of the male counterparts. The story of â€Å"Layla and Majnun† starts with the description of a wealthy businessman, Sayyid, who reaches a position of power and prestige in his tribal society. But the grief of Sayyid is that he does not have any child. So he prays to Allah for a son who would inherit his wealth after he retires. Subsequently, his prayer is granted. Now, he has a son, named Qays, who is a beautiful young man. At the age of ten, Qays meets Layla and becomes amazed by her beauty. He â€Å"sought to woo her, but he knew not how: / He gazed upon her cheek, and, as he gazed, / Loves flaming taper more intensely blazed.† (Nizami 12) Both of the two fall in love with each other, as the poet says, â€Å"Love conquerd both—they never dreamt to part† (Nizami 16). But soon Layla’s tribe prohibited her to meet Qays in order to save her honor. Thus, Qays is detached from his lover and left open to meet his destiny: â€Å"A madman he became — but at the same time a poet, the harp of his love and of his pain.† (Nizami 7) This simple story of Qays and Layla’s love reveals a lot of the womanhood in the Arabian male dominated society. In a society, where women do not have their says, Layla lives â€Å"between the water of her tears and the fire of her love† (Nizami 25). In this society, she does not have the right to choose Qays as her husband; rather she has to comply with the tribe’s norms and traditions. In a sense, having no right to live on her own Layla has to live the life of a bandit in her tribe. Against her desire, she has been â€Å"removed/ Among the Najd mountains, where / She cherishd still the thoughts of him she loved, / And her

The Perception of Character and the Dangers of Trust Research Paper

The Perception of Character and the Dangers of Trust - Research Paper Example There are many instances in history where acts that might seem immoral were committed by moral individuals, thus redefining them as moral obligations to a higher cause. These incidents are specifically defined by the person who committed them over the nature of the actions themselves. Darwall suggests that is possible that there are a universally accepted set of moral laws through which a person is then obligated to respond (1). However, the problem with the simplicity of this assertion is that the morals and ethics of a culture will change the defining characteristics of a person. One who lived in ancient Rome, for instance, will have different point of view on the value of all human life than will someone who lives in contemporary society. Morality and ethics are relative to place and time, despite the idea that they are defined by a general human experience. As an example, Thomas Jefferson owned 200 slaves at one point thinking they were a valuable investment (Douglas 61). In our current time period it is considered morally reprehensible to consider owning another human being. However, despite this fact, Thomas Jefferson is seen in history as a moral man. This in no way negates the validity of the theory. It does, however, change the way in which the theory can be approached when examining the considerations that are relevant to the theory. In the example of Thomas Jefferson, he once declared in court while representing a young African American man who was seeking his freedom that â€Å"Under the law of nature, all men are born free, and every one comes into the world with the right to his own person, which includes the liberty moving it and using it as his own will† (Douglas 61). Despite his beliefs, he owned slaves. According to Douglas many of the young revolutionaries of the time both believed in the innate freedom of all men and participated in owning slaves (61).

Various sources of finance Essay Example for Free

Various sources of finance Essay In addition to bank loans there is a range of alternative sources of finance available. At same time, a loan from a bank might not be the best way forward for every business. THESE ARE THE MOST POPULAR ROUTES: 1. Own finance – one can choose to start his own business by using his own financial resources. This may be from savings accounts or other investments that he has. Typically, it is not advised that one should fund his start-up from personal overdrafts, loans or credit cards as these are not necessarily tailored to your business needs or requirements. 2. Family and friends You may have family and friends who wish to invest in your business. This is often convenient and may allow you to get finance on favorable terms. However, make sure you have a formal agreement of loan terms in place so you or your family and friends are not left unprotected in the event that you are unable to repay the loan. 3. Banks: The most common forms of finance used by start-ups are: †¢Business overdrafts Banks offer overdrafts as a form of short-term finance. These are available to companies that have business current accounts. They are a good way of covering any fluctuations of money coming in and going out of your business. †¢Term loans Loans are designed to help you buy equipment and supplies for your business. They are best if you need to buy fixed assets, such as machinery or office equipment, where the amount you need is not going to change. 4. Grants These are a good option for businesses looking for financial assistance for specific projects. mostly, funding comes from EC and UK government sources, including local authorities, charitable trusts,( e.g. prince Charles trust funds) and corporate sponsors. Further on www.grantnet.com 5. Loans It is not just banks that can provide a loan. Business support organizations such as enterprise and development agencies can help businesses looking for loans. The National Enterprise Network is a good example: http://www.nationalenterprisenetwork.org/ 6. Business Angels Often high net worth individuals, Business Angels invest in high growth businesses on their own or as part of a syndicate. In addition to providing finance, Business Angels often make available to companies their own skills, experience and contacts. If you are interested in finding out if a Business Angel is right for you, visit: http:// www.businessangel.org

James Mallahan Cains Life :: Biography Biographies Essays

James Mallahan Cain's Life      Ã‚  Ã‚  Ã‚  Ã‚   James Mallahan Cain was born in Annapolis, as the son of an educator and   Ã‚  Ã‚  Ã‚  Ã‚   an opera singer.   He studied at Washington College, in Chesterton,   Ã‚  Ã‚  Ã‚  Ã‚   Maryland, earning his B.A. at the age of eighteen, and masters in 1917.     Ã‚  Ã‚  Ã‚  Ã‚   In the same year the United States had declared war on Germany in April of   Ã‚  Ã‚  Ã‚  Ã‚   1917, and Cain registered for the draft.   After serving in World War I,   Ã‚  Ã‚  Ã‚  Ã‚   Cain returned to Baltimore where he began working as a reporter.   He first   Ã‚  Ã‚  Ã‚  Ã‚   worked for the Baltimore American and then for the Baltimore Sun until   Ã‚  Ã‚  Ã‚  Ã‚   1923.   After a time in New York, Cain moved to Hollywood.   From 1932 to   Ã‚  Ã‚  Ã‚  Ã‚   1947 Cain lived in Southern California writing for films, but did not have   Ã‚  Ã‚  Ã‚  Ã‚   much success and he drank too much.   When turning to fiction Cain did find   Ã‚  Ã‚  Ã‚  Ã‚   greater success.      Ã‚  Ã‚  Ã‚  Ã‚   Cain wrote novels of crime, sex, and betrayal.   The majority of his plots   Ã‚  Ã‚  Ã‚  Ã‚   follow the same predictable plan: A man falls for a woman, becomes   Ã‚  Ã‚  Ã‚  Ã‚   involved in criminal activity with the woman, and is eventually betrayed   Ã‚  Ã‚  Ã‚  Ã‚   by the woman.   His subject was to be a woman who uses men to gain her   Ã‚  Ã‚  Ã‚  Ã‚   ends, and he imagined his theme in the figure of Mildred Pierce, a   Ã‚  Ã‚  Ã‚  Ã‚   housewife who becomes a successful restaurateur.   Then this theme of a   Ã‚  Ã‚  Ã‚  Ã‚   woman asserting her power through men is given several curious twists by   Ã‚  Ã‚  Ã‚  Ã‚   Cain's particular imaginative preoccupations.   The novel develops and   Ã‚  Ã‚  Ã‚  Ã‚   extends the strong association in Cain's earlier works between food,   Ã‚  Ã‚  Ã‚  Ã‚   finance, and mothering.   And what began as the story of a woman's relation   Ã‚  Ã‚  Ã‚  Ã‚   to men and to business becomes a story of Mildred Pierce's relations to   Ã‚  Ã‚  Ã‚  Ã‚   her daughter Veda, and Veda's unscrupulous use of her mother to advance   Ã‚  Ã‚  Ã‚  Ã‚   her own operatic ambitions and satisfy her own sexual needs.   If one is to   Ã‚  Ã‚  Ã‚  Ã‚   judge from the fiction, Cain seems to have been emotionally ambivalent   Ã‚  Ã‚  Ã‚  Ã‚   toward both parents.   There are almost no happy families in his works.

The Adaptation of Transcendentalism

The Adaptation of Transcendentalism None of the transcendentalist thinkers were very popular during their lives. Their Ideas were all thought to be wild and barbaric when really they were Just ahead of their time. Today, those same ideas that were thought to be too free and wild are actually seen as fairly tame and mild. Writers such as Walt Whitman, Ralph Emerson and Henry David Thoreau were all misunderstood by society during their lives.The typical lifestyle during the time of the early transcendentalists was very slow and the hlnklng was traditional; therefore, when Whitman, Thoreau, and Emerson started sharing their Ideas that went against the traditional way of life, they were seen as unclvlllzed and outspoken. Now, we can look back on the history of America and see how the people who fought the popular way of thlnklng or questioned why things were the way they were have caused seminal movements and changes In the way of life. Now that we recognize change as a good thing, we en courage others to be different and question society.We encourage people to stand up and fight popular hinking because those kinds of people are what have made America the way it is. But before they were seen as great minds, the early transcendentalists were considered wild and their ideas unthinkable. Ralph Emerson, for example, wrote, â€Å"A foolish consistency is the hobgoblin of little minds, adored by little statesmen and philosophers and divines. With consistency a great soul has simply nothing to do† (â€Å"Self-Reliance† 47-49, Emerson). By this Emerson is saying that people who want to keep things the same Just because that's the way hey have always been are wrong and ridiculous.Without questioning your way of life, great minds cannot rise and be great. At the time that he wrote this people did not feel the same way. Society pushed to keep everything unchanged because that's the way it had always been done and it worked that way. Henry David Thoreau also wrote something along the same lines but about government. He wrote, â€Å"This American government- what is it but a tradition, though a recent one, endeavoring to transmit itself unimpaired to posterity, but each instant losing some Integrity (â€Å"Resistance to Civil Government† 25-27, Thoreau).Thoreau, like Emerson, talks about how enforcing tradition is a ridiculous notion. Thoreau points out that even the young government is trying to make sure that through future generations the system would still be â€Å"unimpaired† and consistent. Again, the Ideas provided by the two were not popular with the majority of society at the time but became very popular with future leaders. All of the leaders In the past who have made a difference have given something new. As Whitman says In one of his many poems, â€Å"l hear America slnglng, the varied carols I hear ? , .Each singing what belongs to him or her and to none else† (â€Å"l Hear America Singing† land 9, Wh itman). Every leader who stood up against society, against the crowd, was singing their own song. Popular leaders such as Martin Luther King Jr. and Gandhi sang the songs of true justice and equality. Their â€Å"songs† or ideas, though their own, were heavily influenced by those of the people who came before them. They used the ideas expressed in Thoreau's famous essay â€Å"Resistance Government†. wnen Martln Lutner King Jr. pent tne nlgnt In Blrmlngnam Jall he wrote about what made laws Just and unjust and questioned if the laws made by the majority were truly fair. That notion was inspired by the line in Thoreau's essay, â€Å"After all, the practical reason why, when the power is once in the hands of the people, a majority are permitted, and for a long period continue, to rule, is not because they are the most likely to be in the right, nor because this seems fairest to the minority, but because they are physically the strongest† (Thoreau 57-61).By this e i s saying that Just because things may be voted for by the majority, doesn't necessarily mean it's fair to everyone and when Martin Luther King Jr. saw this it stuck and he then wrote similar ideas expanding on the thought. Gandhi then did the same thing when talking about nonviolence. He used Thoreau's example of his one night in Jail to say that instead of fghting with our fists, use quiet actions to gain people on your side. These are Just two examples of the impact the transcendentalists made on history.Once thought to be wild and outspoken, the early transcendentalists are now onsidered the start of what we are encouraged to do every day. They were different and spoke their minds Just as we are encouraged to do now. They were the start of a domino effect in America where one great leader got their ideas from a great leader before them, who somewhere down the line got their ideas from one of the early transcendentalists. Now considered mild and tame, Walt Whitman, Henry David Tho reau and Ralph Emerson will forever go down in history as the men who lived on through the ideas of great leaders.

New Media Convergence and Audience Fragmentation and Programme Content in International Broadcasting

New Media Convergence and Audience Fragmentation and Programme Content in International Broadcasting The new media technologies have been referred to as the communication revolution due to the immense changes they have brought to mass communication and social lifestyles in past decade or so. The expression ‘new media’ has been in use since the 1960s and has had to encompass an expanding and diversifying set of applied communication technologies such the it is somehow impracticable to tell just what the ‘new media’ comprise. As far as the essential features of new media are concerned, however, the main ones seem to be: their interconnectedness; their accessibility to individual users as senders or receivers; their interactivity; their multiplicity of use and open-ended character; and their ubiquity and almost limitless extended located-ness. The new media could be said to have brought a communications revolution because it seems to have brought a revolt against mass communication and all that it used to stand for. The two main driving force of this communications revolution are satellite communication and computer technologies. The key to the immense power of the computer as a communication device lies in the process of digitalization that allows information of all kinds in all formats to be carried with the same efficiency and also in a multiplex. New means of transmission by cable, satellite and radio have immensely increased the capacity to transmit. New means of storage and retrieval including the personal video recorder, the mobile phone, CD-ROM, compact disc, DVD, etc, have also expanded the range of possibilities, and even the remote control device has played a part. The many possibilities of ‘media-making’ (camcorders, PCs, printers, cameras, etc, especially in digital form) have changed immensely the practice of journalism whether print or broadcast, such that the amateur or the professional are being bridged. There are also new kinds of ‘quasi-media’ such as computer games and virtual reality devices which seem to be overlapping with the mass media in their culture and in the satisfaction of use. The communications revolution has being of benefit to traditional media and the audience due mainly to the interactivity that has become possible. What is the nature of convergence? Convergence is the coming together of different technologies, the fusion of two or more technologies to form something new and different, something that has attributes of each but is altogether unique. The new technologies and products that result from convergence are greater than the sum of the original parts, and the two most powerful and pervasive technologies – information and media are converging. The result of convergence has been called ‘techno-fusion’. What are the differences between the old and the new? Today the differences between the old and new are difficult to distinguish partly because some media forms are now distributed across different types of transmission channels, reducing the original uniqueness of form and experience in use. Also, the increasing convergence of technology, based on digitalization, can only reinforce this tendency. Thirdly, globalization has reduced the distinctiveness of domestic content and institutions and as such content and practices are becoming global or universal though some are domesticated variants of the global. Nevertheless, there are some clear differences in terms of physical and psychosocial characteristics, in terms of perceived trust and credibility for example. Differences are obvious concerning freedom and control where the new seems to be freer and less controlled especially by government. Secondly, differences are clear concerning what each is good for and the perceived uses by individual audience members. What is New Media? New media rely on digital technologies, allowing for previously separate media to converge. Media convergence is defined as a phenomenon of new media and this can be explained as digital media. The idea of new media captures both the development of unique forms of digital media, and the remaking of more traditional media forms to adopt and adapt to the new media technologies. Convergence captures the development futures of old media and merges it with new media. Blogs, and Podcasts are all part of new media. MySpace and Facebook are part of social media (also known as viral marketing), which is a branch of new media. What is new about the new media? It is pertinent at this point to understand that a medium is not just an applied technology for transmission of certain symbolic content or of linkage among people but that it also embodies a set of social relations that interact with features of the new technology. There are some evidences that mass media have changed from the past two or three decades from the days of one-way, one-directional and undifferentiated flow to an undifferentiated mass audience due to certain features of new technology. What is new is basically due to the fact of digitalization and convergence. Digitalization is the process by which texts can be reduced to binary form and used in production, distribution and storage. Convergence is the digital linkage and symbiosis between media forms in terms of organization, distribution, reception and regulation. Mcquail (2006) has defined convergence as the process of coming together or becoming more alike of media technologies due to digitalization. The new media transcends the limit of traditional print and broadcast in the following ways: ? It enables many-to-many conversations ?It enables the simultaneous reception, alteration and redistribution of cultural products ? It dislocates communicative action beyond national boundaries bringing in the ‘death of the distance’ across the world More succinctly, what is new about the new media may be the combination of interactivity with innovative features such as, the unlimited range of content and content format, the scope of audience reach, and the global nature of communication. Other features include, that the new media are as much private and public communication and that their operation is not typically professional or bureaucratically organized to the same degree as the mass media. Another feature of the new media is that the boundaries between publisher, producer, distributor, consumer and reviewer of content are blurring, leading to a general meltdown of roles that may result in the emergence of separate, more specialized institutional complexes of media skills and activities. So, what is new? ?Digitalization ?Convergence Divergence from mass communication ?Adaptation of media roles ?Interactivity and fragmentation of audience ?Fragmentation of media organization and institution ?Reduced control Categories of new media While new media technological forms continue to multiply and diversify, there are as at now four main categories. ?Interpersonal communication media ?Interactive play media ?Information search media ?Collective participatory media Key ch aracteristics of new media The following are the key characteristics unique to the new media across the four categories. Interactivity ?Sociability ?Media richness ?Audience autonomy ?Entertainment ?User privacy ?User personalization Audience Fragmentation and Programme Content in International Broadcasting Countries and cultures have long been in communication across borders; however, in the 20th century, first radio, then television and the internet accelerated that process dramatically. National leaders are often unnerved when broadcasts or other information comes straight across borders without any chance to stop, control, or mediate it. In the 1930s and 1940s, around World War II and the cold war, radio seemed menacingly effective in propaganda across borders. Radio competitions and clashes, even some miniature cold wars of their own, erupted among a number of countries in the Asia, Middle East, Latin America, Eastern Europe and the West and USA. By contrast, broadcast television seemed comfortingly short range as it took preeminence from the late 1940s on. Satellite television was the next big technological development in international broadcasting. As early as the 1960s controversies started concerning the use of this type of transmission for fear of the propaganda and intrusion into national borders. The debate culminated in a schism between the developed and the developing regions of the world concerning cultural imperialism, media imperialism and the imbalance in news flow across the globe. The global spread of satellite and cable TV channels in the 1990s has seemed to increase the outflow of American and European television programming and films to other countries. The internet has become the latest major t technology to deliver radio, television, music downloads, video downloads, films, news stories, newspapers, and new forms of content, like weblogs, across national and cultural borders. The growth of the internet in the late 1990s and 2000s has also threatened the ability of national governments to control cross-border flow of information and entertainment. The internet continues to bring a great deal of content from the USA and the West into other parts of the world. However, it also much cheaper to produce either information or entertainment for the internet, so many governments, cultures, religion, and ideologies now produce for and distribute over the internet. Governments dominated activity in international radio, despite early developments and precedents from commercial international shortwave broadcasting prior to World War II. However, it seems private actors instead of governments now dominate global television news and entertainment. What are the implications for the audience of the shift from government international radio broadcasting to private international satellite television? What of the further shift on the internet to supplement or replace the dominance of major international radio and international commercial TV? What of the implications of the fact that most radio audiences today tend to be quite localized, given a choice, particularly with the spread of higher fidelity stereo FM broadcasts, which deliver the best available radio sound quality but seldom cover more than a limited urban area? What are the motivations for broadcasting internationally? Four major reasons have been adduced for both state-run and private organizations transmitting directly across borders: to enhance national or organizational prestige; to promote national or organizational interests; to attempt religious, ideological or political indoctrination; and to foster cultural ties. When governments are the primary actors as it is here, the goal is often summed up as public diplomacy. That is the deliberate effort by governments to affect foreign public opinion in a manner that is positive to their goals. Public diplomacy may be defined as the influencing in a positive way the perceptions of individuals and organizations across the world. Another perspective on this sees motivations in terms of: being an instrument of foreign policy, as a mirror of society, as symbolic presence, as a converter and sustainer, as a coercer and intimidator, as an educator, as an entertainer, and as a seller of goods and services. Evidence of the importance that governments attach to international broadcasting can be found in their total commitment to funding and support using diverse models as may be found in BBC, VOA, Radio Moscow, RFI, etc. Similarly, as the internet now permits a greater variety of players to broadcasting, many more have entered to pursue all or some of similar goals. Why audiences listen or view across borders? According to the categories of listening motivations listed by Boyd (1996) as cited by Straubhaar and Boyd (2003), audiences tune in to hear news and information, to be entertained, to learn, to hear religious or political broadcast, to enhance their status, to protest, or to pursue a hobby. Concerning the question of media effects on audience in international broadcasting, the available studies show that the effects of international radio broadcasting are relatively limited. Nevertheless, there are at least some historical cases in which international radio as part of public diplomacy had considerable impact. Radio Free Europe clearly had a role in fomenting the Hungarian uprising of 1956. The USA conducted ‘radio wars’ against Cuba and Nicaragua fomenting refugee flight if nothing else. The use of radio in international broadcasting is changing decisively; however, as most of the services are moving away from transmitting on shortwave radio and moving towards re-broadcasting or re-transmitting on leased local FM facilities and also supplementing these efforts by web casting. Today, international radio broadcasters tend to put their signals out as streaming audio feeds on the internet. International radio is also sometimes sought by those who do not trust the local or national media readily available to then. This and other factors may be affecting the international audience in the direction of fragmentation. Few international broadcasters today have anything resembling a mass audience, instead they have fragments of core listeners of viewers who are attracted by tradition or habit or interests in specific programming such as news, music, documentaries, sports and so on. Audience Fragmentation in International Broadcasting The rise of new media has brought the question of audience fragmentation and selective exposure to the front burner of concerns by the broadcast media. This is because audience fragmentation has emerged as the inevitable consequence of audience diversity based on diversity of participation and reception that have been enhanced immensely by the convergence of media technologies. Audience fragmentation may also be due to diversity of media content and the loyalty or otherwise of the audience to these various programmes. In the same way there are many broadcast channels and stations even at the external broadcasting level such that loyalties may have become fragmented over the multitude of international stations available to the audience. The array of broadcast options available to the audience may have thus created a remarkable degree of audience fragmentation. There has been created a new multi-platform world due to the convergence of new media. For example, the number of listeners or viewers who now use their PCs or mobile phones for monitoring the newscast instead of waiting for specific time periods of broadcast from their station of choice usually on traditional media may be increasing as more and more people adopt several new media options available to them. Such fragments of listeners or viewers may actually replace their traditional media channels with the ones they now have in multimedia. Some viewers now choose to watch news highlights on the web at their convenience rather than the scheduled news cast they used to frequent. Traditional broadcasters cannot afford to ignore cable and satellite operators as well as the web, mobile and other alternative distribution channels who may have contributed to the fragmentation of their traditional audience. Today media scholars and practitioners have continued to debate whether the mass audience really exists any more or whether mass audience has not become a myth. This issue or question persists because they challenge them to re-think presumed givens of the past while also providing a framework within which to examine the undeniable evidence of fragmentation of the broadcast audience today. As information and communication technologies increasingly become available and affordable to people and are more widely adopted news and current affairs media may have to strategize on ow to move away from being mass media to media targeting and specific niche programming and distribution. The external channel may have to do some audience research to find out what type of audience are disengaging form their traditional media and for what reasons. So also the world-view of such audience may have to be ascertained and embedded in programme content so as to attract the audience. Other forms of distrib ution that may compliment the traditional may have to be considered and appropriated. How to view and review the audience against the backdrop of fragmentation? Any evaluation of audience should start with a disturbing doubt about the continuing validity of the term. On the threshold of an era in which pressing a button summons any song, stock number or movie episode on display anywhere in the house and ‘grazing’ and ‘on demand’ viewing or listening replace the regular traditional listening or viewing habits. The notion of audience as a community or solidarity group, or as a form of involvement in a text which one has not summoned or invented oneself, a text that can surprise, becomes problematic. The danger to audiences posed by their disembodiment into individual dreams bubbles, or their disappearance into time-shift recorders who never find time to listen or view, is not as close as the technologies that allow it. The conditions underlying identity, sociality and community are slower to change than technologies. We know that the world cup or the English league or the Olympic Games find us attending as faithful audience members, be it within the community, the nation or even the globe. These examples however suggest that the term ‘audiences’ is too general. Fans may be more fitting in the case of football, and ‘public’ in the case of an al-Qaida attack. But, whether listening or viewing as we used to know it is seriously threatened, the acutely destabilizing transformations of communication technologies suggest that the concept of ‘audience’ should be studied in tandem with its counterpart: the dominant media and genre it faces. Those changing technologies also suggest that the way in which audiences are situated – is everyone listening or viewing at the same content, are they listening or viewing alone or together, are they talking or silent, is the transmission live or recorded – is inseparable from characteristics of the media they interact with, marked by their technological and institutional characteristics, and the ways in which they perceive their consumers. The larger picture suggests that the contemporary media environment holds two types of threats to audiences. One is the abundance of what is offered, chasing viewers or listeners to an endless choice of niche channels or stations and time-shift options which may operate as a boomerang pushing us to turn on good old broadcast radio or TV and find out what is on. The second threat is the internet. It has been contended that internet user are not really ‘audiences’ as it can not be seen as an electronic mass medium but rather as an umbrella, multi-purpose technology, loaded with a broad range of disparate communication functions, such as shortcutting mediators in the management of daily life. In reality the internet fosters audiences but goes beyond that to provide a myriad of services that may not be in the mode of mass communication especially as it does not fulfill the need of listening or viewing texts over which audiences have no direct control and /or texts that enable the suspending of unbelief. Assuming that in spite of the dramatic transformation in the media environment, audiences are still alive, so do the technologies that nurture them , what follows is a review of the changes undergone by mass media audiences and the ways in which these changes were defined. A very useful scheme to define audiences categorizes them into three: citizens, consumers and jugglers. The audience is categorized thus based on the historical progression of broadcasting through three eras, moving from ‘scarcity’ to ‘availability’ to ‘plenty’. Each phase carries an image of the audience. Scarce broadcasting addresses audiences as a unified mass of ‘citizens’ while available broadcasting addresses them as individual ‘consumers’. Today’s broadcasting of plenty seems to be addressing lonely ‘jugglers’ somewhat paralyzed by endless choice, offering listeners or viewers to either commute between isolated niches or listen or view broadcast as ‘impotent witnesses’. Ellis (2000) as cited by Straubhaar and Boyd (2003), implied that in the first era of scarcity of broadcast, radio and then TV address ‘citizens’ who in the period of availability turn into ‘consumers’ and in the phase of plenty become ‘jugglers’. The ‘citizen’ is a passive audience’ often comprising a lonely crowd subjected to broadcast directed at the mass audience as such broadcast reaches all groups uniformly, but this is soon changed to the ‘consumer’ who is an active audience who has choices and multiple interpretations and plurality of ways of getting involved and varying tastes that can be addressed. The age of plenty provides endless options for activity for the ‘juggler’ audience, but raises the issue of how such activities should be defined. Here, near endless choices weakens commitment and makes the audience to resort to juggling between competing programmes, stations or channels, or media. The monstrous dimensions of choice in this present phase may be leading in two directions. As indicated by Ellis, jugglers can choose between retreating to any obscure, esoteric, isolating niche of broadcasting or joining the citizens and /or consumers by turning to broadcast of traditional radio or TV. What is the implication of audience fragmentation for programme content? Following the identification of today’s audience as a ‘juggler’ audience due to fragmentation the main programme content strategy should border on how to retain the core listeners and viewers and provide niche programmes at the same time. This requires audience research on a more or less continuous basis. International broadcast channels may have to imitate the local FM channels that have mastered the art of creating programme formats that make them unique even where there is a proliferation. The BBC and VOA do a lot of audience research but hardly make them public but they have started utilizing re-distribution and re-transmission on local FM in some regions of world and also making their presence available on the internet and on satellite and cable. What are the prospects of new media? The new media have been widely hailed as a potential way of escape from the oppressive top-down politics of mass democracies in which tightly organized political parties make policy unilaterally and mobilize support behind them with minimal negotiation and grass-roots input. They provide the means for the provision of information and ideas, almost unlimited access for all voices and much feedback and negotiation between sender and receiver in the mass media. They promise new forums for the development of interest groups and formation of opinion, and allow social dialogue without the inevitable intervention of governmental institutions or state machineries. They promise true forms of freedom of expression that may be difficult to control by government. There is the prospect of a reduced role for professional journalist to mediate between citizen and government and to mediate in the public sphere generally. There is also the promise of absence of boundaries, greater speed of transmission and low cost of operations compared to traditional media. The biggest prospect is the ready access for all who want to speak, unmediated by the powerful interests that control the content of print and broadcast. What are the challenges? The new media are no different from the old in terms of social stratification of ownership and access. It is the better-offs that can access and upgrade the new technologies and they are always ahead of the working class or the poor. They are differentially empowered and if anything move further ahead of majority of the people. The new media require new skills and new attitudes to learning and working. There must be the attitude of life-long learning to catch up with new skills demanded by the pace of technological changes. There is also the issue of multi-tasking and its burden or otherwise on the users of new media technologies. Finally, there is overriding challenge of control and diminishing of the freedom of new media. References Anokwa, K. Lin, A. C. , Salwen, B. M. (2003). International Communication: Concepts and Cases. Belmont, CA: Wadsworth/ Thomson. Axford, B. and Huggins, R. (eds). (2001). New Media and Politics. London: Sage. Curran, J. and Gurevitch, M. (2005). Mass Media and Society, 4th ed. London: Hodder Arnold. Jones, S. G. (2003). Encyclopedia of New Media. Thousand Oaks, CA: Sage Kamalipour, R. Y. (2007). Global Communication, 2nd ed. Belmont, CA: Thomson. Koelsch, F. (1995). The Infomedia Rev olution: How it is changing our world and your life. Montreal: Mcgraw-Hill Ryerson. Liebes, T. (2005). Viewing and Reviewing the Audience: Fashions in Communication Research, in Curran, J. and Gurevitch, M. (2005). Mass Media and Society, 4th ed. London: Hodder Arnold. Mcquail, D. (2006). Mcquail’s Mass Communication Theory. London: Sage. Slevin, J. (2000). The Internet and Society. Cambridge: Polity. Straubhaar, D. J. and Boyd, D. A. (2003). International Broadcasting, in Anokwa, K. , Lin, A. C. , Salwen, B. M. International Communication: Concepts and Cases. Belmont, CA: Wadsworth/ Thomson.

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Race1 essays What is the definition of race? We divide people into groups by their skin color - black, yellow and whites. Maybe it is time to change this. The Swedish population and other populations as well, are nowadays a mixed group of people. White people are black people's neighbors, doctors and friends. With a growing unity between the all races, why does racism continue? The answer is because of prejudices. Racism and stereotyping are issues that date back to many years ago. Some prejudices come from experience, such as unpleasant or baffling encounter with someone from another ethnic group. Many prejudices are passed along from parents to children, sometimes without either generation having ever met the object of their dislike. Some come from the images that the media convey. In fact we are not different, instead we are judgmental and we discriminate and segregate. Racism is a word that means a lot of things to many people. To some, that word is the description of a way of life, to others it is a repulsive term that represents closed-mindedness. What is race? The biologically answer is easy, the other answers are not. You can be black in your heart or mind even though your skin color is white or yellow, or the other way around. You do not necessarily have to act white because that is the color of your skin. You can choose how you want to be viewed and who you are in a sense of identity. On the other hand people can not choose their background or culture, what you have inherited is there to stay. This is important to remember. We are all unique individuals among races and we are also equal. ...

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