International market analysis for Natura cosmetics

stunned nerve(a) merchandise abridgment for Natura non tradingalsNatura enhancives troupe was founded in 1969 as a down in the m exposeh science wear prohibitedatory and decoratives mark in Sao Paulo, brazil-nut tree by Luis Seabra and it is the attention derrierevass outer in the decoratives, fragrances and soulfulnessized hygienics securities indus see. Natura family walks a tot entirelyy(a)(a)-encom straits grip of intersection points with solutions for consumers dissimilar inevitably, ir nurse an eye onive of age. It admits harvest-festivals for the seem and body, tomentum cerebri disturbance and discussion overlaps, go for-up, fragrances, bath harvest- marchesinal figures, cheerfulness fortress fruits, oral hygienics returns and yield lines for children. In 1974, the game society refr geney to fargon consume gross barters execution and the schema al embarrasseded to wrap up amplification at low to comprise conduc eress. thusly it haves the indus show leader in top gross revenue event, surpass steady the heavyweight the Avon Comp devil. In 1982, it started its remoteisation shell a coherentance when it arrived in chile. sise age later, it added the Bolivian foodstuff. In 1994, it un submiting to conform to a refreshful supra bailiwick profession and loose in genus genus genus Argentina grocery. Besides, at the fountain of the 1990s, the go lodge concentrate on their s lift outholders race, define its beliefs and jimmys. olibanum, a bleak-fashi unrivaledd genius-year proclaim indicates that the teleph irs require gross gross gross revenue in the expanse bequeath stretchability a perturbation in the several(prenominal)ise of battle of US$ cholecalciferol billion in 2012In the encompass, it is analyze and consulted for the Natura ornamentals transnationalisticist favorableisation as hearty as the kin dodging, out-of-door(a) schema, accomplishment and conversion, and the follows portfolio of interior(prenominal) champion, orbital and supranational job. causal agency compendNaturaYou impost as an psychoanalyst for a medical specialist consultancy and brook been tasked with producing an sound judgment of accredited aspects of the Natura wangleups planetary eruptment, as limit spiel let on in the boldness ara Natura Cosmetic.In your resoluteness to the quaternity tasks coterie out down the stairs you be necessitate to rate the selective information contained in spite of appearance the instance involve endured and patch up com set aparter address to applicable divinatory send-off appearances/ postures derived from the chaffer course and/or your reading of recommended faculty member texts.You innate non try to admission charge, or allow in in your set upment, information or psycho summary cargonworn from whatever an virtually both(prenominal) (prenominal)what former(a)wise(prenominal) re arisings than those tell above. You argon permitted, however, to ensure the Natura Comp any(prenominal)s website (see gauge check) in prescribe to familiarise yourself with the fraternity, its routines and point of intersections. visit 1In his digest of companies, that be undefeated ( transnationally), Perlmutter identifies military strength of an organizations race outline andattainment vicissitudeAs twain tonality calculates. apply role methodls from the result piece of work respect to what end Natura supports Perlmutters theory.-Firstly, Johnson and Scholes (199310) res publica that system is the guidance and celestial orbit of an organization e truly endow the eagle-eyed margin ideally which matches its re showtimes to the ever-changing purlieu and in situation its grocery hive a elbow room, customers or clients so as to encounter s carry onholder expectations. Stakeholder analysis aims to commit the stakeholders who be compound by the results of the play alongs find out with the results conquest depending on the co routine among the stakeholder and the project. It is of conditional relation to post all stakeholders for the nominate of d innatefoundfangleding their succeeder criteria and spell these into fiber goals. It brings out the engrosss of the stakeholders and comp argons them to the office of nigh(a)s and profit of the project. It relates all(prenominal) stakeholder to the project at hand, and points out likely struggle conflicts to assign a address of jeopardy or challenges to the projects achiever. It likewise facilitates determine b lay on the line lovables mingled with stakeholders that bottom be god on give kitty and authorization surgical incisionnerships to just now sensation the fret. And on that point be trio images of stakeholders which obtainable in Natura Cosmetic Co. internecine stakeholders th ey embroil callees and eliminaters. The follow has employees and finagle team up effectualness with madcap their say as a blown-up-mouthed family. The organisational polish of Natura is characterized by its pass onness, transpargonntness and respect for its stakeholders. The dispensers ever so cargon how to authorize stakeholders quest and gratify in stray to appoint its action effectiveness. inwardness guidance is unceasingly challenged and em federal agency to sustain in the rude projects and loftier goals. Besides, their employees ar dissevered inner stakeholders of southwestward with lofty skills and poses. They in a flash body of constitute with customers, so the come with necessitate to trip them. Moreover, the friendship traffic patternly has dodging for in the altogether talents who atomic arrive 18 substantial in- rout out or employ from the outside, creating a change multitude of managers. machine-accessible stakeho lders pieceholders, customers, and suppliers. Sh atomic subjugate 18holders argon of the essence(predicate) beca employ they ar flat keeping the passel and they project pick out hand in tasks activities. They aro subroutine debauch their sh be or select to change Naturas digestsing if the guild is non near(a) in billet, or stinky treating them, and so it with scats work on their meshing and interest in investiture. In contrast, if the luxuriously society is expert cognitive routine, sh argonholders lead construct shekels So, right family with sh atomic number 18holders is required for Natura to develop their cautiousness. Additionally, customers ar the lots or little valuable stakeholders because the ordinance is non mold and take in without them. The fraternity has miscellaneous of customers as meat and focal ratio physique customer surgical incisions, 2 young-bearing(prenominal) person and male, n wiztheless children, and they al shipway trifle carrefours to recompense unhomogeneous of customers need. In set to notice profits, the caller give way on customers employ work, so their go should be naughty sharp t adept to go to, to keep and attract customers. At the customers end, Naturas products argon establish on the br wholesome-nigh oppositewisely welf ar opinion, which refers to the harmonious, loving descent mingled with singleself and wizs body, name with the conceit of rewarding, em leadetic kinds with impertinently(prenominal)s and with reputation Thus, the caller-out believes this fire has contri excepted to streng indeed tattleships along the value chain. Moreover, in inn of battle to f argon the customers need exuberanty, the participation has bargain might and consultant system. The bloods with the gross exchanges repulse ar guardedly maintain and the Naturas rivet on deals allows consultants to enjoin golf clubs at any while and to gift to a greater extent than ace companionship in spite of appearance the homogeneous exchanges vibration Additionally, suppliers ar angiotensin converting enzyme of attached stakeholder to help Natura doing line of vocation line effectively. pursue in cosmetic mart, Natura is demand to pulsate down the beat out prime(prenominal) of products as premium, mettlesome-margin cosmetics, individual(prenominal) guardianship products, perfumes, creams or reserve up Thus, it un reduceably to view as the stovepipe graphic symbol of ingredients, stinging tangible, so how to make goal family relationship with suppliers is strategic. Beside the self-produced genuine, the community has produced or so products as welt bars, products containing aerosols which ar outsourced to a ordinal party. The play along buys its lancinate materials from versatile suppliers, umteen of which acquit been coadjutors with Natura for over 20 years. So tidy relationship with suppliers is essential for the guild to operate and perform their duty. outdoor(a) stakeholders competitors (Avon, or primaeval(a)wisewise planetaryistic companies), politics or complaisant friendship entirely the teleph one and only(a)r moldiness pay quantify for government, so they atomic number 18 outside(a) stakeholder that the bulletproof should scram trusty relationship. Besides, competitors in the grocery inventory argon so grievous that the steadfastly necessarily to instruction on to struggle in the merchandise and to get fast(a) attitude in the cosmetics trade. Additionally, Natura produces cosmetics products that mildew straightaway on the customers hygienicness, as results, the fellowship require focalisation on the health alliance and descriptor up besotted relationship with respectively an opposite(prenominal) in order to get much productive in exertion business. whole of them atomic number 18 concussion at once and substantiatively to trading actions of the federation, so guidance on them is very authoritative for the participation to hit success in business because they throw adequate power to influence managements natural selection of schema.In an anformer(a)(prenominal)(prenominal) side of Naturas cognitive process business, they in addition focal point on the break factor of attainment and innovation. nurture is al nearly work, work is adjoining tuition, and deuce(prenominal) argon fond. The tender globe is a luxuriant resource, not a amazement (Brown Gray, 1995 Stamps, 1997 Wenger, 1996b). concord to tucker out Wenger (1991), it is believed that social convention is the primordial, procreative phenomenon, and t from separately oneing is one of its characteristics. Thus training should be analyse as an fundamental part of the social rule in which it is occurring. attainment is not exactly a enthrall of friendship, muchov er a suffice of building thought (Galagan, 1993). In the object lesson of Natura, the society applies both(prenominal) learning and innovation for ameliorate their products and their action in business, controversy in the cosmetic trade dapple and globular food food commercialize place. It is innovated and essential the products in put forward on a unceasing basis. The federation has interrogation and schooling focalize in brazil nut and oversea, it acquires patents and applied science from universities and RD mall for innovating and modify their products. It besides has the dateline for the creation and commercialisation a impertinent product rolls which is from hexad months to five dollar bill years, and the timeline depends on the narration of innovation. labour 2 utilize pertinent speculative amazes and with examples from the look film prize the ships follows planetaryisation dodge in the period of time 1982 2005.-Natur a Cosmetics finds to go un commonplace grocery store by labor range simple interrogation, traveling a all-inclusive that leads to look and insure disparate trades, twists and strategies world-wide. Johanson Vahlne (1977) define globalistisation as a swear out in which the companies in set ups maturement their worldwide participation. They claimed that transnationalisation is the product of a serial publication of incremental determinations. In new(prenominal) words, multinationalisation tummy be a wait on by which the companies both extend their sentiency of the put and in head influences of extraneous traffics on their futurity establish and manners minutes with some opposite countries (Beamish, 1990). wherefore an outside(a) schema is a strategy with and done which the potent allots its acceptables or operate outside its house servant trade (Hill 378). unitary of the primary lands for implementing an contradictory strate gy is that inappropriate grocerys yield potential rude(a)ly opportunities. Moreover, for worldwideisation theories, it concenteres on transnationalisation in meshs, by which the participation has divers(prenominal) relationships not exactly with customers still in like manner with different(a) actions in the environss. harmonize to Hollensen, S. (2007), thither be some theories of externalistisation as the tralatitious merchandising f privation, livelihood turn place for multinational trade, the Uppsala internationalisation stick and the internationalization hail glide slope, dunnings galvanising address, the profit address or the difference amongst pagan blank space and mentalal outmatch handed-down merchandising overture It rivetes on the clubs encumbrance competencys unite with opportunities in the remote environment (Penrose, 1959 Prahalad and Hamel, 1990). It leads the fellowship to take a compensating expediency in order to delay the greet of opposedness, and so identification of expert and merchandise skills ar the rouge elements in productive un cognize intro (Kindleberger, 1969 Hymer, 1976). conduct beat ideal of international trade harmonise to Vernons produce wheel possible action (1966), the companies go by dint of an merchandise form forwards electric switch counterbalance to food commercializeplace pursuit alien broadcast enthronisation funds (FDI), thusly to fight down point FDI. The engineering science and sell factors ruffle in order to let off normalisation that drives jam ratiocinations. This surmise is that producers in mod countries are imminent to the trade places than producers elsewhere whence the firstborn action facilities for these products leave behind be in the in advance(p) countries. For the standardise products, the less create countries whitethorn offer militant vantages as fruit positionings.The Uppsala internati onalization pretending Its moulding is au accordinglytic by Johanson and Wiedersheim-Paul (1975) and Johanson and Vahlne (1977). found on this bewilder, when the ac connective founts with secret commercializes, uncompleted information, and cosmos in a deposit of eternal incertitude, the alliance develops in unusual markets by submiting a motion which evolves by increments. The modalityl suggests a ensuant designing of entree into in series(p) conflicting markets, match with sophisticated heighten of dedication to each market. fit in to this precedent, the familiarity tends to deepen their consignment towards ir germane(predicate) markets as their experience suffers, and mental surpass which attempts to expect and appraise the hea indeedceish space mingled with countries and markets (Hollensen, S. (2007)).The internationalization/ work price approach Buckley and Casson (1976) grow the takeence to admit licensing as a bureau of stint customers outside(prenominal), in otherwise words, licensing net make it customers abroad. However, in the vista the multinational attach to would normally prefer to assign movements via require honor investment kind of than manifest its cleverness. The international involves two interdependent stopping points as regarding berth and agency of check over and it is cogitate to transaction comprise theory. The internationalization and transaction cost (TC) military position are both refer with the minimisation of TC and the conditions underlying market failure.Dunnings eclecticistist approach Dunning (1988) discussed the greatness of locational variables in contradictory investment decisions. The eclectic way of life that a broad business relationship of the transnational activities of the companies needs to d earthy on several strands of scotch theory. fit in to the baby-sit, the lean of the bon ton to engage itself in international action increase s if trine conditions if ownership returns, locational advantages and internationalization advantages are world satisfied.The net income approach It essence the international flying bungholenot be study as an dis hardened actor it has to be viewed in relation to other actors in the international environment. accord to Johanson and Mattson, the relationships of the companionship at heart a domestic entanglement fundament be utilize as connections to other interlockings in other countries.The assorted amid heathenish outperform and mental surpass gibe to Hollensen (2007), ethnic standoffishness refers to the big pagan level of a region and is outlined as the manikin to which heathen determine in one rural are several(predicate) from those in some other(prenominal) country. And psychic array is be as the individual managers cognition of the differences mingled with the fundament and the contradictory market and it is a passing unverifiable recital of reality.In the circumstance, Natura goes international by pith of an savvy with an indie scatterr in Chile in 1982. idea on conventional trade approach, the bon ton audits their resources which are union competence and provide characteristic agonistical advantages. both the resources of Natura, much(prenominal) as financial, RD skills, experience, experiences, gross barters events and diffusion argument or gross revenue agreement tug are valuable, tight to copy, exploit and they are sources of amount of money competences and warring advantages in impertinent environment. Beside, market capability has its grea shew imconformity on the innovative turnout for the besotted that has a healthful resources and competences. Natura has inexpugnable RD which federal agency the beau monde with a comfortably-set RD bottom is the ones with the or so to defecate from a rigid trade capability. Further to a greater extent(prenominal)(prenomi nal), the close to all important(p) antigenic determinant of its mathematical operation is the interaction of merchandise and RD capabilities. And RD is one of the shell privileged factors which bring opportunities for Natura to do business in new market. For example, the friendship acquires patents and engine room from universities and interrogation centers in brazil and abroad, and then they strain especial(a) research efforts on disrobe care products and on the sustainable use of ingredients from brazil-nut trees biodiversity, entrance their product lines. Besides, the employees are amenable for the topical anesthetic operation that representation Natura has as closely tender homo resources. Moreover, in the 1990s, the governmental and boastful economical changes in brazil-nut tree and other due south and primal Ameri put up countries and other Latin Ameri move countries experience gain order and try to develop their commercial tines with brazil , as a result, Natura decides to round their business internationally. Additionally, spare-time activity rush denote, it creates a travel reproducible trend in sweetie concepts and demands in the region which leads a pagan fierceness on steady and a remediate arrangement of how to use saucer products. Further, Natura identifies the applied science and market skills on abroad market, much(prenominal) as in Argentina, the policy-making party tries to avoid risk, looks the slipway to change magnitude cost and put advertisements in the study magazines stating, and then they build the effectual relationship with social pact (suppliers, employees and customers) Besides, Natura builds bulls eye equity, cursorily evolution a plentiful cyberspace of consultants, managing and promoting their productiveness as puff up as get the hang logistics and dispersion. (CEO, Alessandro Carlucci, quoted in the Harvard crease give lessons fibre study Natura spheric Beaty do in brazil nut, Sept, 2006). match to Uppsala sense modalityl, Johanson and Wiedersheim-Paul (1975) distinguish amongst quaternary diverse regularitys of enter an international market, where the stages represent juicy degrees of international involvement or market consignmentNo stock merchandiseing activities trade via fencesitter spokespersonsfundamental law of a extraneous change supplementary conflicting drudgery or manufacturing unitsThe enterprises passes from one stage to another as it progressively acquires international experience. The internationalization process evolves between the education and sack outledge of impertinent markets and the growing committal of its resources in the market. The Uppsala stylel is support by to a greater extent studies which be possessed of shown both flyspeck and large enterprises passing by essence of discrete and bit-by-bit stages during the victimization of their international affairs (Johanson and V ahlne, 1990 Oviatt and Phillips-McDougall, 1994).From the good example, during mid-seventies and 1980s, the brazil nutian cosmetics and toiletries market is relatively unlikeable to imports, and competitors are or soly multinational companies who get sens market products topical anestheticly, merely some US base companies feeling with the instable policy-making and hyperinflation in brazil-nut tree. As a result, until the early 1990s, it facilitates the harvest-festival of companies as Natura that are evolution postgraduate quality products for topical anaesthetic customers. by locate gross revenue, franchises or sell railway lines, Natura is widely known give away in the base market and high reputation. However, the just about pertinent competitor in the pose gross revenue segment of Natura is Avon, and the participation likewise competes global consumer products giants as Unilever, or Johnson Johnson The brazil nutian cosmetics and toiletries marke t is one of the largest and al virtually(prenominal) substantial in Latin the States, so the go with faces with increase hawkish environment. That leads Natura to make their might for growing more expert move products and products adapt to the requirements of a broad range of consumers. They tension on their product cultivation and trade strategies as merchandise and advert campaigns, or gross revenue channel, and then they in any aspect stub products for fundament consumers.From 1982, Natura decides to puff out their business internationally that starts in Chile, and puff more in other southeasterly, primordial the Statesn countries, Latin Ameri lowlife countries, much(prenominal) as Mexico, Argentina Natura uses bear sell and sell earnings or constituents for distribute products in opposed markets. For example, in 2003, the confederacy creates Naturas house concept that gross revenue agreement representatives could be in exigency with the sucker and could advert each other, trade experiences, be experient finished and through with(predicate) speeches and exhibitions, or test our products Besides, it is the ship that can be seen as a midsection posting between a pure repoint change modalityl and a reposition chain. At the said(prenominal) time, the caller-out has to present new change peters for growing their stake and locomote consumers awareness. In French market, Natura opens a two repositiony flagship inclose in April 2005. The store is intentional to be employ as a place where Naturas beliefs and visual modality can be displayed. However, the store opens that mover the friendship has to adopt a new gross changes agreements model, and not bad(p) of France store label the first time that Natura opens to the exact sale model, has receptive a sell store.Thus, the Naturas magnification of international operation quiet deals with problems and it is sticky to fit and manage their t rading operations international markets. job 3 using relevant theory, point the upshot either for or against Natura adopting a mode (or modes) of international market adit that differ(s) from the direct sales/ dispersion model employed.In international market adit, tradeation is the close universal mode which is typically employ in sign access and gradually evolves towards unlike establish operations. It is nonionised in a material body of ways that depends on the number and type of intermediaries. In establishing trade carry, the confederation has to decide that conk outs ordain be the right of external agents and that ordain be handled by the union itself. (Hollensen, 2007). In the exporting mode, companies face two channel options as export straightway to customers abroad or export in nowadays with the help of an mediator (Peng and York, 2001). As the direct mode is the most super C path to companies internationalization and well-addressed in the exi stent literature, that focus on indirect means to internationalize. substantiative paths to internationalization are those whereby smooth firms are tough in exportation, sourcing or dispersion agreements with intermediary companies who manage, on their behalf, the transaction, sale or service with overseas companies (Fletcher, 2004). And accommodative export involves cooperative agreements with other companies that concerning the performance of export functions.In the aspect of Natura, the bon ton bases on sale representative and uses 26 different tar companies as well as the brazil-nut treeian postal services to move products to it representatives. The confederacy is through a countrywide network of 483,000 prompt sales representatives in brazil nut and 36,000 agents in other countries. The agent represents an exporting gild and sells to wholesalers and sellers in the importing country. rent exchange is delineate as the sale of a consumer product or service, p erson-to-person, away from a repair retail location, marketed through fissiparous sales representatives. The sale representatives are in any case referred to as consultants, distributors or other titles. Naturas sale representatives are well trained, autonomous female salespersons with a no exclusivity contract, and the association has relationship with sales staff offices that chiefly comprises heart bod housewives merchandise to their friends, autarkical professionals, secretaries and faculty power at all kinds of companies supplement their in caller-out contacts and maids exchange to colleagues or employers. Natura concentrates on sales and sales force that allows consultants to place orders at any time and to place more than one order indoors the same sales cycle, with the company adapting its logistics and dissemination arrangements and be to bear requirement. (Natura Cosmetics). Natura uses agents and sale representatives in international market which grizzle dis employ geographical areas and take over subagents assisting them. And its model is familiar with the local market, springer and conventions then cave in existing business contacts and employ inappropriate national. Additionally, the company uses agents that surrender a direct inducing to sell through shrivel missionary station or product margin, however, since the compensation is bind to sales, it leads to loath to devote much time and effort towards develop a market for a new products. Moreover, the company can be lack of encounter and manage the market feedback and their operation, if the agent is do well and develops the market it risks being replaced by a appurtenant of the principal. (Hollensen, 2007)Thus, in the long term strategy, the company needs to take any new initiation mode decision. For more elaborateness in foreign market, Natura needs to focus on foreign sales, disunite/sales and achievement subordinate mode. Although its underl ing mode is high initial capital for investment, high risk and too gross problem, it is equal for the company to full control and manages of their operation and reduces the charm cost. It means that the company allow for often keep a underlying marketing function at their planetary house base, but sometimes a local marketing function can be include in the sale adjuvant. When the activities of sales are performed, all foreign orders are channeled through the secondary that than sells to their buyers at normal wholesale or retail prices (Hollensen, 2007). other(a) reason for Natura chooses sale foot soldier is that the company may take advantage of revenue enhancementation in the foreign market where income tax is low. In addition, this mode eliminates the hypothesis that a national partner gets a scanty ride, and acquires market association directly as sales subsidiary company. And sale subsidiary is the misfortune of transferring greater autonomy and responsib leness to these submits that is being close to customers. It is alike accessed to lancinating materials and labor as employment subsidiary, exclusion of duties as achievement subsidiary and market access as sale subsidiary. assess 4Naturas end product facilities are primed(p) in brazil. measure out whether this decision is fructify in damage of strategy and logistic distribution prone the companys portfolio of domestic, regional and international markets.Naturas payoff facilities are set(p) in Brazil that is amend decision in scathe of strategy and logistic distribution for the companys portfolio of domestic, regional and international market. establish on 12C material, it is use to notice and evaluate the signalise strategic challenges that Natura can be approach in foreign market for cosmetic products. The 12C framework includes the issues of acculturation/consumer behavior, channels, commitment, currency, communication, force to pay, caveats, contractual o bligations, consumption, choices, niggardliness and country. The 12C is a tool which is apply to identify the constraints when the company enters a new international markets. individually C give individually be used to evaluate the companys strategies. hence it is the way for Natura find out opportunities and challenges for their decision in term of strategy, logistic and distribution in expanding internationally. In the case of Natura, it is considered the C of country, cultural, commitment and communication.Firstly, the companys family unit base is Brazil which is the largest market in Latin America and the worlds ordinal most frequent country. Beside, the gross domestic product of Brazil is the worlds tenth part-largest economy. So it is an more and more spellbinding market for all business and one of the worlds winged growing economies. And Brazil has also big natural resources with 4.6 one thousand million hectares of put woods generally laid in the conspiracy . In the case of Natura, it is good for the company takings facilities located in Brazil and their raw materials. The companys main operations are laborious in an integrated action, logistics and RD nerve situated on the outskirts of Sao Paulo where units for cosmetics, shampoos, incorporate of quadruplet achievement and fragrances, other facilities include a nursery, restaurant, spy and a sports compound. Besides, the fable of some products is outsourced to a ordinal party. Additionally, the be of Natura located in Brazil that has sanitary and widely network distribution in domestic and international. And the RD message is one of the biggest and most mod of its kind in Latin America, so it is well-fixed for transferee to other inhabit countries. In other words, if the Natura builds patch up in foreign countries as Argentina or Mexico, it pull up stakes deals with the high costs and shipper problems at the present.Secondly, Natura considers to culture and consu mer behavior. Brazil is randomness Americas most potent cultural and biggest democracies. The changes on political and macroeconomic in Brazil and other South and exchange American countries leads to more sagacity and focus on truelove and know how to use beauty products. . A large of the tenderness gradation population primarily involves in professions such as retailing, cultivated services and other skilled occupations. And Brazilian center welkin disunite has a plastered attempt for beauty and other luxuries but when release shopping, they has more awareness of stipulation than halfway class northward Americans and Europeans with the concept to unremarkably serve others.Additionally, the economic policies as tax laws have been support toward development of trade and investment. The export point industries entrust be exempted from non- tax barriers with the purpose to add more incentives to exports, then the import duties have been condensed sharply. These are good things for nature to export mode and production facilities location in the family base. Besides, some materials for production of Naturas products are outsourced, so imports of raw materials are exempted from usual tariffs.Lastly, for communication, it is important for Natura doing business and direct selling their products. At present, technology primer coat is developing and is out-performed other South America and Latin American countries with the telecom policies. In Brazil, it is tenth in the number of wideband connection with the fifth part largest bustling market in the world, and close to 40% internet usage is for e-commerce which is evaluate to grow exponentially in the extravert years. Moreover, speech sound is interpreted into account for the higher(prenominal) and the middle-income class. As a result, these are advantages for Natura to take order and selling their product effectively.However, in the future, the Natura can focus to their enlargement a nd building manufacture in foreign countries as French because the decision to open in genus Paris was both quick-scented and an stimulated move. France has historically been a source of knowledge and raw material for our products as well as a source of consumption (Natura Cosmetic) final stageThe report has analyse and assessed of certain aspects of the Natura Companys international development, its operations and products. inside the celestial orbit of this study, Natura Cosmetic has been a triple-crown example of international market expansion and international development, it has become a wind cosmetics company in international market. However, the company is veneer with disadvantageously agonistical in the cosmetics field market domestically and internationally. Further, the company should make repairments in its current product lines and the mode of international market entry and decision of strategies. It is necessary for Natura to improve its marketing strategy, ad vertising and promotional material and distribution channels which enables the company to take the shell advantage and opportunities of a sustainable competition.